Houston Internet Marketing Company

Think of it as a race where your small business is racing all of your competitors to get to this new customer first!

The Find IT Engine philosophy for increasing your small business’ success is simple…we believe that successfully marketing and advertising your small business is first and foremost a local proposition!!!!!!!! 

Most Small Businesses are focused locally….you need to attract customers that live or work close to where your business is located.

 The Find It Engine Program focuses on getting your business’ message out to the people who live or work closest to you and are most likely to come to you when they have a need for your product or service.

The Find IT Engine small business racing parable: 

Perhaps a parable will best help you better understand how Find IT Engine can assist your small business:

            When customers have a need for your product or service there are 6 primary questions they usually ask themselves:

                                                Who, What, When, Where, Why and How!!!

                                                            (not necessarily in that order)

The What: 

For the purposes of this parable, pretend that your business sells cold drinks.  So, which of these people is more likely to purchase an ice cold beverage from your small business?

a.      Someone who has been sitting in the air conditioning all day and is not hot at all or

b.     Someone who has been working outside on a 98 degree day?

OK, remember that we are pretending.  Which of the two people described above represent your best prospective customer? 

The Why: 

Both of these prospective customers have a desire for a cold drink, but wouldn’t you agree that the one who has been working outside in 98 degree heat is much more motivated to have an ice cold drink….. and the need for that ice cold drink is much more urgent for this person than the one who has not been working outside in the heat?

So while both of these folks may be motivated to acquire you product of service, one of these folks has an urgent need, although they are both prospective customers.  More and more people who are motivated to acquire something quickly are turning to the Internet as the fastest, most accurate way to find what they are looking for. 

The When: 

This person wants a cold drink…..and they want it NOW!!!!!

Like many of your potential customers they want what your business offers and they don’t want to wait.  They have a need and it needs to be filled quickly.  Is your small business the first one they find when they turn to the Internet to look? 

The Where: 

Now is this person who has been working outside in the heat more likely to get in his car and drive across town to acquire an ice cold beverage or are they more likely to go to the nearest place that sells ice cold drinks?

This is where the local aspect of your business comes in.  This is what we mean when we say that most small businesses are ‘a local proposition’.  More and more potential customers are using the Internet to find out where the nearest store is located that offers what they are in need of.   

The Who: 

All this potential new customer who is in desperate need of a cold beverage really needs to know is where can they find the nearest cold drink, right?  Your goal is to have them pick your store!

That’s the same thing customers who need your small business product or service need to know……they need to know that you have a business that is relatively close to where they are and you offer what they are looking for. 

Now the key to this whole parable is that you want to be the business that people find first when they are in need of your product or service. 

Remember that your best potential new customers already know the what why , when and how  of their needs……the small business owner that can answer the who and where questions faster than their competitors will be the winner in this race for this new customer. 

Find IT Engine’s job is to help insure that when customers are looking on the Internet for the product or service your small business offers they find your small business before they find your competitors.  Your small business must win this race! 

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